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The Infatuation, San Francisco
UX/UI Design / Research / Wireframing / Prototyping
The Infatuation, San Francisco
UX/UI Design / Research / Wireframing / Prototyping
Guerilla Advertising
Guerilla Advertising
Saddle Stage Drive-In Concerts
Saddle Stage Drive-In Concerts
Saddle Stage Drive-In Concerts
Saddle Stage Drive-In Concerts
Saddle Stage Drive-In Concerts
Noise Vinyl
Brand Refresh
Role: Brand Designer
01. Background

Noise Vinyl is a conceptual branding project for a modern independent record store inspired by the culture, community, and nostalgia surrounding vinyl collecting. As vinyl continues to grow in popularity, the project explores how a contemporary record shop can honor the authenticity of music discovery while creating a fresh and engaging brand experience for both longtime collectors and new enthusiasts.
02. Design
Create a distinctive visual identity that channels the creativity and spirit of 60s and 70s music culture through bold color palettes, playful typography, dynamic patterns, and expressive graphic elements. The objective was to build a cohesive brand system that brings energy and personality to every touchpoint, from packaging and merchandise to digital and in-store experiences, while celebrating the timeless appeal of vinyl records.











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