Saddle Stage was a concept born in response to the challenges of the COVID-19 pandemic—an outdoor, drive-thru concert venue designed to bring live music back to the community while prioritizing safety and social distancing. Held in Bozeman, Montana, the venue offered a unique way for audiences to enjoy performances from the comfort of their vehicles, blending innovation with a deep respect for public health.

The branding and visual identity of Saddle Stage are rooted in the natural beauty of Bozeman. Earthy tones and rich sunset hues echo the surrounding landscape, while the name itself pays homage to Saddle Peak—an iconic silhouette in the Bridger Mountains. From the terrain-inspired graphics to the fluid, open layout of the venue, every design element was crafted to feel distinctly local, helping attendees reconnect with music, nature, and each other in a safe, meaningful way.